InboxLoop

Email marketing and CRM guides for U.S. small businesses: list building, deliverability, automated flows, and choosing a platform.

Editorial Policy

InboxLoop covers email marketing, customer lists and small-business CRM. Below is what we commit to, and what we refuse to do. As of October 7, 2026.

CommitmentIn practice
IndependenceNo sponsored articles, paid guest posts or paid link placements. Advertisers and affiliate partners cannot see or shape articles.
Honesty about trade-offsEach option is presented with its downside, and we say when the right answer is to buy nothing.
Careful numbersRanges with named variables. No invented statistics and no figures attributed to sources we have not read.
Professional boundariesWork that requires a licensed professional is described, not taught, and we point readers to the right professional or authority.
Human accountabilityA human editor approves everything. Software tools may assist, but never publish on their own.
Visible correctionsErrors are fixed on the page with a dated note.
Honest imageryOriginal or licensed illustrations only, labelled as illustrations, with no third-party logos or identifiable private individuals.

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