The Five Automations Every Small Business Should Build First
Welcome, abandoned cart, post-purchase, win-back and re-permission flows do most of the work. Here is what each one should say and when.
Category: Email Marketing
Practical guides to email lists, deliverability, automations, subject lines and platform choice — written for small teams who send a modest number of emails and want each one to count.
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Email Deliverability for Small Senders: SPF, DKIM and DMARC Without the Jargon
Authentication records tell mailbox providers your mail is really yours. Here is what SPF, DKIM and DMARC do and how to set them up in order.