Choosing an Email Platform or Small-Business CRM: What to Test Before You Commit
Every platform demos well. Here are the questions about imports, segmentation, automation and exit that decide whether one fits your business.
Author: Marcela Tran
Marcela Tran spent nine years running lifecycle email for direct-to-consumer brands and a business-services firm, which means she has built the welcome series, watched it underperform, and fixed it more times than anyone should have to. She started InboxLoop because most email advice is written by platforms that earn more when you send more. She writes for owners who send a modest number of emails and would like each one to be worth the unsubscribe risk.
Read Post → Choosing an Email Platform or Small-Business CRM: What to Test Before You Commit
Writing Subject Lines and Preheaders That Get Opened Without Tricks
Subject lines work when they are specific, honest and short enough for a phone. Here is how to write them and how to test them properly.