The Five Automations Every Small Business Should Build First
Welcome, abandoned cart, post-purchase, win-back and re-permission flows do most of the work. Here is what each one should say and when.
Author: Marcela Tran
Marcela Tran spent nine years running lifecycle email for direct-to-consumer brands and a business-services firm, which means she has built the welcome series, watched it underperform, and fixed it more times than anyone should have to. She started InboxLoop because most email advice is written by platforms that earn more when you send more. She writes for owners who send a modest number of emails and would like each one to be worth the unsubscribe risk.
Read Post → The Five Automations Every Small Business Should Build First
Email Deliverability for Small Senders: SPF, DKIM and DMARC Without the Jargon
Authentication records tell mailbox providers your mail is really yours. Here is what SPF, DKIM and DMARC do and how to set them up in order.